In today’s digital age, virtual sets have become an essential component of virtual events. They offer numerous advantages over physical sets, such as greater flexibility, cost-effectiveness, and the ability to create a realistic and immersive environment without the need for a physical set. If you can dream it, we can build it.
At Motionworx, we specialize in creating custom virtual sets that are tailored to your specific needs and requirements. From concept to execution, our team of experienced designers and animators work closely with you to bring your vision to life. Here’s how we do it:
Understanding the Concept
The first step in creating a custom virtual set is to understand the concept. This includes deciding on the look and feel of the set, the types of elements that will be included, and how the set will be used. Our account managers will provide a briefing session to explain the process and help you define your vision for the virtual set. They can provide guidance on the type of virtual set that will best suit your needs and offer suggestions on how to achieve your desired look and feel. By working with our account managers, you can ensure that your virtual set meets your specific requirements and exceeds your expectations.
Sketching and Designing
Once we have a clear understanding of your vision for the virtual set, our team will move on to sketching and designing the set. This is an informal part of the process where we gather information about your requirements, including any text descriptions, references drawn from the internet, using one of our existing sets in our library as a starting point and modifying it, or drawn sketches of what you envision.
At this stage, we do not involve 3D modeling, adding textures, or lighting. Instead, we focus on creating a basic outline of the set that captures the key elements you want to include. By working closely with you, we can ensure that the set design aligns with your vision and meets your expectations.
Once we have completed the sketches and designs, we will share them with you for your feedback and approval.
Preparing Assets
After the sketches and designs are approved, we move on to preparing assets for the virtual set with your CI in mind. This involves creating 2D and 3D elements, including backgrounds, props, video collateral and other visual components.
Our team of experienced designers and animators will create these assets with attention to detail and quality, making sure they meet your specific requirements. We also collaborate closely with you to ensure that the assets align with your vision and brand guidelines.
Once the assets are created, we will review them with you for final approval before moving on to the next stage.
Building the Virtual Set
After preparing all the necessary assets, we move on to building the virtual set. This is where everything comes together, and the client’s vision starts to take shape. Our team of experts uses the latest software to create a 3D model of the virtual set. This allows us to see how everything fits together and make any necessary adjustments.
Once the 3D model is complete, we add all the necessary elements, including textures, lighting, and video collateral. We also ensure that everything is optimized for the client’s specific needs, whether it’s for a live broadcast or pre-recorded video.
Testing and Delivery
The final step is testing and delivery. We thoroughly test the virtual set to ensure that everything works seamlessly. We make sure that the lighting is perfect, the video collateral plays correctly, and the set looks stunning from every angle.
Once we are satisfied with the final product, it’s time for production day. Our experienced production team takes over and ensures that everything runs like a well-oiled machine.
During the live event, our design team remains on standby to quickly address any technical issues that may arise. We understand the importance of delivering a flawless performance, and we work tirelessly to ensure that our clients have a successful event.
Conclusion
Creating a custom virtual set is an exciting process that can take your virtual events, townhalls, product launches, etc. to the next level. At Motionworx, we have a streamlined process that ensures every detail is accounted for, from concept to execution. If you’re interested in creating a custom virtual set for your next production, don’t hesitate to contact us. We’d be happy to bring your vision to life.